No matter how strong and powerful the world of media and technological advencement we are experiencing within the break of the21st century, the Radio reamins and still holds its unique and distinguished state of inluence among the other means of media such as : newspaper,television, internet, and social media.
On 13 February, UNESCO celebrates radio as an influencing medium to its mission of creating a more peaceful and sustainable future for all humanity. Since the 19th century, radio has been easy to access world wide, relatively cheap and very simple to use. « It is a medium that surpasses all other communication technologies and reaches 95% of the world’s population. » quoted from The Guardian .
The Radio can engage and empower people in remote communities,where they can enjoy fresh news and information around the hour, be involved in talk radio programs, listen to top 40 best music top hits of the week. And here are some statistics:
Popular radio shows in the United States(1)
|
Program |
Format |
Daypart |
Weekly Listeners |
|
Midday |
14.75+ |
||
|
Conservative talk |
East Coast PM Drive |
14+ |
|
|
AM Drive |
12[13] |
||
|
PM Drive |
11+ |
||
|
Public news |
PM Drive |
9+ |
|
|
Conservative talk |
West Coast AM Drive |
8.25+ |
|
|
Conservative talk |
West Coast PM Drive |
8.25+ |
|
|
Financial talk |
Midday |
8.25+ |
|
|
Evening |
8+ |
||
|
Public news/talk |
Midday |
4.5[14] |
|
|
Public old-time radio |
Weekends |
4+ |
|
|
Paranormal talk |
Overnights |
3.5+ |
|
|
Public talk |
Midday |
3.2[14] |
|
|
Evenings |
2+[15] |
The numbers seen in this statistics tells us a lot about the power and influence of such a majestic and monumental means of media. So, Radio has taught us generously the way we communicate with one another and will continue to help shorten distances in many walks life : cultural, political, social and economic.
- : statistics about Popular radio shows in the United States extracted from http://en.wikipedia.org/wiki/List_of_most-listened-to_radio_programs
